Computers And Marketing :: essays research papers

Computers And merchandisingMarketing is the process by which goods ar sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing hasevolved into a complex and diverse sketch. This field includes a wide shape ofspecial functions such as advertising, mail-order business, populace relations,retailing and merchandising, sales, market research, and determine of goods.Businesses, and particularly the marketing aspect of businesses, assert agreat great deal on the use of ready reckoners. Computers play a signifi tail endt role in arsenal control, processing and handling orders, parley betweensatelite companies in an organization, physique and production of goods,manufacturing, product and market analysis, advertising, producing the connection youngsletter, and in some cases, eff control of company operations.In todays passing competitive business environment businesses aresearching for ways to improve profitability and to maintai n their position inthe marketplace. As competition becomes more than intense the formula for achievementbecomes more difficult. Two particular things start out greatly aided companies intheir quests to accomplish these goals. They are the innovative software systemproducts of CAD/CAM and, last however not least, the World Wide Web.An big program has aided companies every last(predicate) over the world. Computer-aided public figure and computer-aided manufacturing (CAD/CAM) is the consolidation oftwo technologies. It has often been called the new industrial revolution. InCAD, engineers and designers use specialise computer software to make water modelsthat represent characteristics of objects. These models are analyzed by computerand redesigned as necessary. This allows companies required flexibility instudying variant and daring designs without the high cost of building andtesting actual models, parsimony millions of dollars. In CAM, designers andengineers use comput ers for readying manufacturing processes, testing finishedparts, controlling manufacturing operations, and managing stainless plants. CAM islinked to CAD through a database that is shared by design and manufacturingengineers.The major applications of CAD/CAM are mechanical design and electronicdesign. Computer-aided mechanical design is usually done with automated penprograms that use synergistic computer graphics. Information is entered intothe computer to create basic elements such as circles, lines, and points.Elements can be rotated, mirrored, moved, and scaled, and users can zoom in ondetails. Computerized drafting is quicker and more unblemished than manualdrafting. It makes modifications much easier.Desktop manufacturing enables a designer to construct a model directly fromdata which is stored in computer memory. These software programs encourage designersto consider both function and manufacturing consequences at early stages, whendesigns are intimately modified.Mor e and more manufacturing businesses are integrating CAD/CAM with otheraspects of production, including inventory tracking, scheduling, and marketing.This idea, known as computer-integrated manufacturing (CIM), speeds processingComputers And Marketing essays research papers Computers And MarketingMarketing is the process by which goods are sold and purchased. The aim ofmarketing is to acquire, retain, and satisfy customers. Modern marketing hasevolved into a complex and diverse field. This field includes a wide variety ofspecial functions such as advertising, mail-order business, public relations,retailing and merchandising, sales, market research, and pricing of goods.Businesses, and particularly the marketing aspect of businesses, rely agreat deal on the use of computers. Computers play a significant role ininventory control, processing and handling orders, communication betweensatelite companies in an organization, design and production of goods,manufacturing, product and marke t analysis, advertising, producing the companynewsletter, and in some cases, complete control of company operations.In todays extremely competitive business environment businesses aresearching for ways to improve profitability and to maintain their position inthe marketplace. As competition becomes more intense the formula for successbecomes more difficult. Two particular things have greatly aided companies intheir quests to accomplish these goals. They are the innovative softwareproducts of CAD/CAM and, last but not least, the World Wide Web.An important program has aided companies all over the world. Computer-aided design and computer-aided manufacturing (CAD/CAM) is the integration oftwo technologies. It has often been called the new industrial revolution. InCAD, engineers and designers use specialized computer software to create modelsthat represent characteristics of objects. These models are analyzed by computerand redesigned as necessary. This allows companies needed flexibil ity instudying different and daring designs without the high costs of building andtesting actual models, saving millions of dollars. In CAM, designers andengineers use computers for planning manufacturing processes, testing finishedparts, controlling manufacturing operations, and managing entire plants. CAM islinked to CAD through a database that is shared by design and manufacturingengineers.The major applications of CAD/CAM are mechanical design and electronicdesign. Computer-aided mechanical design is usually done with automated draftingprograms that use interactive computer graphics. Information is entered intothe computer to create basic elements such as circles, lines, and points.Elements can be rotated, mirrored, moved, and scaled, and users can zoom in ondetails. Computerized drafting is quicker and more accurate than manualdrafting. It makes modifications much easier.Desktop manufacturing enables a designer to construct a model directly fromdata which is stored in computer memory. These software programs help designersto consider both function and manufacturing consequences at early stages, whendesigns are easily modified.More and more manufacturing businesses are integrating CAD/CAM with otheraspects of production, including inventory tracking, scheduling, and marketing.This idea, known as computer-integrated manufacturing (CIM), speeds processing