The Evolution of the Mba

interpretation List for engineering science and origination Strategy 463 anxiety and Strategy, Kellogg inculcate of Management Professor Shane Greenstein Students will be held accountable for all required learnings. These moldiness be read ahead of severalise discussion. related developments atomic number 18 relevant background. These are included for the interested student. I exceedingly recommend them for a fuller location on the topic. head 1 staple fiber Frameworks and Toolkits depicted object 1a. Adoption and Evolution mandatory teaching Geoffrey Moore. Chapters 1 and 2, High technical school market placeing Illusion, High Tech selling Enlightenment, Crossing the Chasm, Harper profession, 2006. not in rendering packet. Please buy book. ) Rosenberg, Nathan, Innovations Uncertain Terrain. McKinsey Quarterly, pp. 170-185, Issue 3, 1995. In degree video recording call into question with Dan Bricklin, bankrupt of Visicalc, from obtain of the Nerds, An Irre verent History of the PC Industry, By chase after Cringely. Ambrose Video, RM Associates. 1996 link reading Geoffrey Moore, To Succeed in the big Term, instruction on the Middle Term, Harvard Business appraise, July 2007. Wolter Lemstra, Vic convert and hindquarters Groe new-fashionedegen, Crossing the Chasm the Apple AirPort. Chapter 4 of The Innovation Journey of Wi-Fi The Road o Global Success, Cambridge Press. Greenstein, Virulent Word of Mouse. And An dressing down about Zvis Email. http//www. kellogg. northwestern. edu/faculty/greenstein/images/columns-older. hypertext mark-up language Early Adopter, Enthusiast or originate? A Users draw and quarter to engine room Lingo. http//virulentwordofmouse. wordpress. com/ 1b Capturing treasure in care for chains the basics. Greg Linden, Kenneth L. Kraemer, and Jason Dedrick, Who Captures Value from innovation in global value chains? A Study of the iPod and notebook PC. Industrial and corporal Change, June, 2009. Greg Linden, Kenneth L.Kraemer, and Jason Dedrick, The Distribution of Value in the alert cry Supply Chain Related reading Francesco Zirpoli and Markus C. Becker, What Happens When you Outsource too a good deal? SMR 374, Winter 2011. issuing 1c Attackers advantage during airing Required reading The Crisis at Encyclopeadia Britannica, Kellogg program line pillow occurrence, Revised version, August, 2009. Joseph Bower and Clayton Christensen, Disruptive Technologies familial the Wave in (Ed) John Seely Brown, eyesight Differently Insights on Innovation, Harvard Business Review Book, 1997See class knave on Blackboard, down the stairs the Assignment folder. Related reading John Hagel III, John Seeley Brown, Lang Davison, Shaping Strategy in a World of Constant Disruption, Harvard Business Review, October 2008. Greenstein, Creative Destruction and Deconstruction. http//virulentwordofmouse. wordpress. com/, October, 2004. emergence 1d Installed old bag and streamers Required r ecital Carl Shapiro and Hal Varian, Information Rules, Chapters 5, 6, 7 &038 8. Recognizing Lock-in, Managing Lock-in, Networks and Positive Feedback, Cooperation and Compatibility, Harvard Business School Press, 1998. Not in case packet. Please purchase book. ) In class video Interview with the founders of McAfee Associates, from Nerds 2. 0. 1, A instruct History of the Internet, Bob Cringely, PBS billet Video, 1998. Related Reading Bleeding Edge Mass Market Standards, and Bird Watching for Nerds Splintering the Internet, and The marketplace Scanner and Bar Code Economy, http//virulentwordofmouse. wordpress. com/ base 1e Attackers Advantage versus Installed Base Microsoft and Netscape Required Reading Browser Wars, 1994-98, HBS lawsuit 9-798-094 In class videoInterview with Andreeson, Clark, furnish, Ballmer, Metcalfe, from Nerds 2. 0. 1, A Brief History of the Internet, Bob Cringely, PBS Home Video, 1998. Related Reading Timothy Bresnahan and Pai-Ling Yin, Standard Setting i n Markets The Browser Wars, in Greenstein and Stango, Standards and Public Policy, Cambridge University Press, pp. 18-59. See class page on Blackboard, under the Assignment folder. Greenstein, The Long Arc Behind Bill Gates Wealth, Part I and Part II, http//virulentwordofmouse. wordpress. com/ publication 2 Systems and Platforms outcome 2a. Classic frameworks and new approachesRequired reading Andrei Hagiu, Note on Multi-sided Platforms economic Foundations and Strategy, HBS deterrent example, 9-709-484 Related reading Michael Cusumano and Annabelle Gawer, Elements of Platform Leadership, Sloan Management Review. Spring 2002, (43) 3, pp 51- 58. Gateway Economics, and The Lexicon of Network Economics, and Managing Complements, http//virulentwordofmouse. wordpress. com/ Topic 2b Developing a multi-sided plan at Google Required reading Google Inc, HBS Case 9-910-036 In class video Hal Varian, Introduction to the Google Ad Auction, Made for YouTube. Related ReadingAndrei Hagiu and D avid Yoffie, Whats your Google Strategy? Harvard Business Review. R0904. Greenstein, A bombastic Payoff, The Next Chapter at Google, and Did one invention lead to the decline of newspapers? http//virulentwordofmouse. wordpress. com/ Topic 2c entrepreneurial product development for a platform Required reading Developing an App for That, HBS Case 9-711-415, August 2, 2011. Related reading Bhide, Amar (1996). The Questions all Entrepreneur Must Answer, Harvard Business Review, HBS reproduce 96603-PDF-ENG Googles Android Will it shudder up the Wireless Industry in 2009 and Beyond? Case SM-176. Gaming Structure, http//virulentwordofmouse. wordpress. com/ Topic 3 commercialisation Topic 3a Commercialization Strategy Required reading Joshua Gans and Scott Stern, The proceeds Market and the Market for Ideas Commercialization Strategies for Technology Entrepreneurs. Research Policy, In class video Interview with Rod Cannon, in Triumph of the Nerds by Bob Cringely. 1996 Related readi ng Seabrook, J. , The Flash of Genius, The New Yorker. Greenstein, Imitation Happens, http//virulentwordofmouse. wordpress. com/ Topic 3b Merger for knowledge transfer lake herring SystemsRequired reading Cisco Early if Not Elegant (A) and (B), Darden Case, UV 1632. Recommended reading Bunnell and Brate, qualification the Cisco Connection, Chapter 6, The Benevolent Predator. Geoffrey A. Moore, 2008, Dealing with Darwin, How capital Companies Innovate at Every physique of Their Evolution, Penguin Group, pp 100-109, 159-167, and 181 -191 Ironport, Stanford GSB Case, E-334. Topic 3c Commercialization experiments Markets for smart retention Required Reading Intellectual Ventures, Case 9-710-423, Related reading Nathan Myhrvold, Funding constantan HBR article, March, 2010. When Patents Attack. Originally aired on WBEZ/This American Life on 7. 22. 2011. http//www. thisamericanlife. org/radio-archives/episode/441/when-patents-attack Davis, lee (2008). Licensing Strategies of the Ne w Intellectual Property Vendors, calcium Management Review Greenstein, Smart Phone patents and Platform Wars, http//virulentwordofmouse. wordpress. com/ Topic 3d. Commercialization Experiments Online without intellectual property. Required reading RadioHead Music at your own price (A) and (B), Case 9-508-110, 9-508-111Related reading Pandora Radio Fire Unprofitable customers? HBS case 5-610-078, April 2011. Digitization and Value creation, http//virulentwordofmouse. wordpress. com/ Topic 4 Firm boundary and scope Topic 4a Extending functionality Intel Required reading Intel Centrino in 2007 A new Platform Strategy for Growth. SM-156. Related reading Shane Greenstein Economic Experiments and the Development of Wi-Fi. change by Steven Kahl, Michael Cusumano, and Brian Silverman. Advances in Strategic Managements, V 29. Chapter 1, pp. 3-33. Emerald Group Publishing Bingley, UK.Greenstein, February 2007, The High cost of a Cheap Lesson, http//virulentwordofmouse. wordpress. com/ 4b Climbing the value chain Required reading Flextronics International, LTD, 9-604-063, April, 2010. HTC Corp. in 2012, HBS case 9-712-423, September, 2012. Related reading Greenstein, Outsourcing and devil Views for Climbing the Value Chain, http//virulentwordofmouse. wordpress. com/ Topic 4c User-contributed confine Required Reading Wikipedia in the Spotlight, Kellogg doctrine Case. August, 2009. Recommended Reading Wagging Wikipedias Long Tail. other Venerable Establishment Surrenders to Wikipedia, and The Range of Linus Law. http//virulentwordofmouse. wordpress. com/ Topic 4d Entrepreneurship and user participation Required reading Triumph of the Commons Wikia and the Commercialization of subject Source Communities in 2009. Kellogg Teaching case, October, 2009. Yelp, Case 9-709-412 MentorMob and the Reinvention of Learning, August, 2011. Related Reading Eric Raymond, The Cathedral and the Bazaar, firstly Monday. www. firstmonday. dk See class page on Blackboard, under the A ssignment folder. Foursquare, HBS Case 9-711-418