Communicating change Essay Example for Free

Communicating change EssayWhen an cheek is undergoing changes, the management must communicate to employees to ensure they support the decision. Changes in an organization may cause conflicts peculiarly when all stakeholders are not aware the new aspects to be adopted. To communicate to employees about the changes when an organization is relocating to other state requires the managers to provide the strategies being adopted to safeguard the interests of employees.The management should consider the welfare of the employees by maintaining the employees go the organization is undergoing change. When an organization relocates its operations from one region to another, the management should support the employees to understand the new systems. counselling strategies should be changed to match the current needs of the employees (Burke, 2002).When changes are communicated to employees, they may react to support or disavow the new policies. When employees accept change, the managem ent should change its management style by adding more opportunities to improve their morale. When employees disdain change, the management should adopt a persuasive strategy where they will influence them to adopt the new policies. few changes may be compulsory for the management to work through and in such cases, there is no pickax but to influence employees accept the new strategies. Managers should interact with employees to determine their needs so as to implement acceptable strategies. Teams within the organization should be created to create synergies among the employees during the change process.Team leaders should be elect to support other employees. All members of the organization should hold a general staff meeting to argue about the new systems to be adopted. The organization should be prepared to provide resources to employees to relocate to the new offices. For example, the cost of carrying out the entire process can be covered by the management (Burke, 2002).Refer enceBurke, W. W. (2002). shaping change theory and practice. ISBN 0761914838, Sage.

Current Intellectual Property Rights Essay Example for Free

menstruum Intellectual Property Rights EssayThey say the internet is best source of information when in honesty it translates as the best source of information that can be stolen. Current ingenious property pays laws see to be just pile of papers under a politicians secretarys desk. The irony is that it lacks the capability to respond to violations it was intended to contest. If the present conditions continue, new ideas ar in danger of organism copied and thus hampering their developments.Intellectual property right basically means legal entitlement to rational workssuch(prenominal) as names, inventions, trade secrets and written and recorded media thus keeping it safe from being stolen. This is quite hard because there the notion that no one can be original anymore exists and people enduret seem to care about a work being original at all. sometimes violations may come in a form of reconstruction of a work, using another psyches work as a model, but if studied closely , they are merely imitations.Violating others intellectual property is needless to say a actually unethical action. Opportunists save themselves time and the very difficult task of coming up with something original. These violations can be simply called theft in the earth of physical property. Legal problems concerning physical property are oft thawd compared to the vague realm of intellectual property. Violations such as theft can be easily charged to the violator of a physical property not legally entitled to them and the properties are properly given legal protection.Protection of intellectual properties is the main objective of the law, but the broadness of the description of the law weakens its credibility. The term intellectual property right is one of the most controversial terms of the present era. It is allay disputed and still globally unresolved. It is scarcely half a millennium since the first patents and copyrights were made. Current laws seem to be unqualified t o be the resolving of eradicating violations to intellectual property rights. The formulation of such laws is obviously inadequate and requires in depth revisions since the problem is still rampant.On the other hand, some critics of the laws says that intellectual property are just present because of they serve a utilitarian purpose. These laws are passed because it would be much convenient to perpetuallyyone than having them not exist at all. Still, many manage that it is not utilitarian at all because it can only be put into use by cases in which evidences can give support. Unfortunately, ideas cant be sealed in a plastic bag and presented to the court. And even if these laws are present, a system that can monitor the World Wide meshing seems to be far from the capacity of current technology.Since this an international problem, there is no legal system to resolve intellectual property violations if the parties involved are from different countries. Another big question is who will be enforcing this law? There a group that is capable and has the resources to apprehended violators spread across the globe, so violators are still Not all authors have enough resources to have their work patented. many authors dont even bother to have their works copyrighted because they view the process of it as bothersome and expensive. somewhat even view it as inadequate and has weak credibility.Many are resorting to publishing their work finished the internet which is the feeding ground for violators. This poses a threat to the development of new technologies. Companies are now, more than ever dependent on the internet. Violators are not merely copy-and-paste people, some are high-skilled computer hackers that may be employed to steal vital information from the competition. The realistic solution is not to be dependent much on the internet until the intellectual property right law is enforceable and serve its original function.Many is in doubt whether that time may come , but the important thing is that all of us should compliancy not just the law but the rights of our fellow human beings to create original works and be granted legal rights to those works. References Andersen B. 2006. Intellectual Property Rights Innovation, Governance, and the Institutional. USA Edward Elgar Publishing Christensen C. M. 1997. The Innovators Dilemma When New Technologies Cause massive Firms to Fail. Boston, Massachusetts, USA Harvard Business School Press

Fast food Resturents in India Essay Example for Free

Fast f are Resturents in India Essay1. INTRODUCTIONGlobally, there is a growing demand for food away from home as a result of higher incomes, changes in consumption patterns, changes in household composition, and the time pressures created by dual-working families. The foodservice constancy has become highly competitive as the number of foodservice outlets has increased to meet the demand. In order to heed in such a competitive industry, eating house operators need to understand the factors (and their relative importance) that influence restaurant patrons decision when selecting a restaurant This research investigates consumer extract development the consumer decision-making carry out as a simulation and identifies the factors that influence the decisions of consumers in the upscale, ethnic segment of the foodservice industry. This chapter reviews the relevant literature about consumers and service, the consumer decision making process model, and previous studies in cons umers restaurant selection behavior. Furthermore, the interrelationships between customer satisfaction, food quality, service quality and choice intentions are discussed. Lastly, the restaurant choice factors, dining occasion, and demographic characteristics are reviewed.1.1 FASTFOODFast food is the term wedded to food that can be prepared and served very quickly. While any meal with low planning time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away.1.2 CUSTOMER CHOICEIn microeconomics, the theory of consumer choice relates preferences (for the consumption of both goods and services). Preferences are the desires by each individual for the consumption of goods and services that translate into choices based on income or wealth for purchases of goods and services to be combined with the consumers time to define consumption ac tivities.1.3 FASTFOOD INDUSTRYThe fast food industry is rule by a handful of powerful corporations who are determined to aggressively drive production be to the minimum. Low wages are a central part of this program. Because every dollar an employer has to pay in the form of wages is one less dollar in their pocket. The lower the wages, the better the profits. The companies that have utilise this formula most successfully are McDonalds, Burger King and Yum (pizza Hut, Taco Bell, KFC).Together these huge conglomerates dominate the industry, employing 3.7 million passel worldwide operating a combined total of 60,000 stores.1.4 FASTFOOD RESTORENT IN INDOREIndore is famous city in a fast food industry. So many mncs and nation lavel corporation investing in the city. Indorins excessively analogous a fast food. Thats why many venture opened in indore like as-1.4.1 McDonaldsMcDonalds is the worlds largest drawing string of hamburger fast food restaurants, serving around 68 million cu stomers daily in 119 countries. Headquartered in the United States, the companionship began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise federal agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. McDonalds primarily sells hamburgers, cheeseburgers, chicken, Frenchfries, breakfast items, softdrinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies and fruit.1.4.2 Kentucky Fried Chicken (KFC)KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville, Kentucky, United States, which specializes in fried chicken. An American icon, it is the worlds second largest restaurant chain overall (as measured by sales) after McDonalds, w ith over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum Brands, a restaurant company which also owns Pizza Hut and Taco Bell.KFC was founded by Harland Sanders, who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders was one of the first throng to see the potential of the restaurant franchising concept, with the first Kentucky Fried Chicken franchise opening in universal time in 1952.1.4.3 Pizza HutPizza field hut is the largest pizza Restaurant Company in the world. It has 12000 outlets in 90 countries employing more than 3 lakh people. The legacy of pizza hut began in 1958.In India there are not much outlets, out of 1086 countries India is one of them but only in 9 cities pizza hut has its outlets. Pizza Hut has an aggressive expansion plan for India. It intends to have 100 outlets by the end of 2004. Pizza Hut provide consolidate its presence in cities where it already exists as an endeavor to create a major share of these profitable markets first before spreading to other markets. Further, all new outlets in India would be franchisee owned resulting from the smooth functioning of the existing stores which are all franchisee owned. Hence, the same arrangement will be followed in the future to ensure growth-oriented results. The data written below represent what Pizza hut is all about and gives a brief profile of the company.1.4.4 Dominos PizzaJubilant solid food Works Limited (the Company) is a Jubilant Bhartia Group Company, The Company was incorporated in 1995 and initiated operations in 1996, The Company got listed on the Indian bourses in February 2010, Mr, Shyam S, Bhartia, Mr, Hari S, Bhartia and Jubilant Enpro Private Ltd, are the Promoters of the Company.The Company its subsidiary operates dominoes Pizza brand with the exclusive rights for India, Nepal, Bangladesh and Sri Lanka, The Company is Indias largest and fastest growin g food service company, with a intercommunicate of 500+ Dominos Pizza stores Stores (as of 31st March, 2012) The Company is the market leader in the organized pizza market with a 54% market share (Euro monitor Report 2010) and 70% share in the pizza home delivery segment in India, The Company has strengthened its portfolio by entering into an accordance with Dunkin Donuts Franchising LLC, for developing the Dunkin Donuts brand and operating restaurants in India.

Customer Service Positions Essay Example for Free

Customer improvement Positions Essay in that respect are several types of client helper jobs out in the world that befool certain requirements and rearward rounds that need to be met in order to qualify for a certain job. I found a job post on Monster.com for a node serving management position through the association Ecovacs Robotic Inc. located in Glendale, California. A customer service manager is to provide excellent customer service policy for the organization, develop a customer service policy for the organization, manage and hire a squad of customer service staff, and handle face to face inquires. Ecovacs is a lodge that sales different miscellanea of electronics. To qualify for this position, you baffle to either have a Bachelors Degree or equivalent experience asset five years customer service experience. It is as well mandatory to have exceptional interpersonal colloquy and negation skills. (Monster.com) The major requirements to take shape at Ecovacs are performing excellent management, training, and development skills.As a customer service manager you mustiness lead your team to meet organizational objectives and achieve results to build up the company youre working for. Being fit to organize and plan multiple priorities to meet deadlines. Ecovacs wants you to have two years experience in the electronic and technology industry of sales. Majority of the customer service positions for different companies requires the same criteria as far as managing a team of staff, knowing how to communicate, and being able to set up plans and meeting your goals as a team and company. A median stipend for a customer service manager in the state of California is $38,000 a year. Californias salary is eight percent higher than average customer service manager salaries and incomes nationwide. Nationwide it ranges between $32,000 and $34,000 a year. (Indeed.com)On Jobpath.com they had an opening position for a medical receptionist in Illinois. A med ical receptionist works in the Healthcare Services according to Jobpath.com. A medical receptionist does not require college level education. The requirements to become a medical receptionist are to have one to three years experience as a receptionist in a medical practice. Itsrequired that you have open availability which means you are able to work a flexible schedule with rotating weekends. You must have a reliable source of deportation because youll have to travel to two different locations weekly. You must have knowledge of ICD-9 and CPIs and have excellent written and oral communications skills.A medical receptionist job is checking in patients, answering c on the whole off calls and taking messages. It is required that you know how to communicate with insurance companies in order for customers to receive prescription reportage and have valid insurance information. A medical receptionist must be able to constantly be on your feet, engaging in several tasks which require a lot of multi-tasking. The average salary for a medical receptionists ranges from $23,000 to $25,000 a year nationwide. (Indeed.com)Working at Safeway we are a company that promotes excellent customer service. I decided to research the job of a cashier position. I visited Safeway.com for more information just about a cashiers position. I did not find the information I needed so I went to Shrm.org for a detailed description about a cashier. A cashier, according to Dictionary.com is an employee, as in a grocery store or department store, who collects payments for customer purchases. A cashier is responsible for maintaining guest services as company standard, generate sales, operate sales, operate cash registers, and follow all company policies at all times. A cashier must have a high work diploma or the GED equivalent in order to qualify for the position. (Snagajob.com) The requirements to become a cashier are being able to work vary hours and days as business dictates.You must be abl e to read, count, and write all documentation accurately. You must be able to communicate with associates and guests and be willing to anticipate customer needs. You in addition are required to maintain awareness of all harvest-feast knowledge information, weekly promotions, and offer samples to customers when asking about a certain product, if youre able to sample it. I know this first hand working in the bakery at Safeway. A cashier must also know how to make labels and tags for promotional items and product that goes on in sale in general. Also you must complete all duties assigned by management and communicate when youre done with those duties or duty. Depending on what state you reside, a cashier posterior make $6.99 to $14.00 an hour or more. (Snagajob.com)The last job I decided to do research on was the position of a daycare assistant. My mother and sister are in the process of opening a childcare center so I thought it would be good to do research on the responsibilitie s of a daycare assistant. A daycare assistant is an employee who assists the director or teacher of a daycare facility with enrollment, hiring and supervising faculty, facility management, maintaining superb customer relations, handling management reporting tasks, and working with children from newborns to twelve years of age. (Indeed.com) The responsibilities of a daycare assistant is to set up activities and clean up after children. They also have to supervise children and help with jobs such as feeding and diapering toddlers and infants. Assistance keeps track of toddlers and infants behavior and communicates go up of children to parents.In order to become a daycare assistant, you must have a high school diploma or equivalent. You must be CPR and first aid certified just in case a staff member or child chokes on food or an object. You also must get a background check in which you have to have a reproduce clearance, no criminal background like child abuse, sexual assault, domest ic violence, prosecution, and molestation. Assistants who want to become daycare teachers or supervisors usually should have a minimum of an Associates stop in the domain of Childhood of proterozoic Learning. (Ehow.com) According to Indeed.com, the average salary for daycare assistants are $38,000 a year nationwide.There are all types of customer service jobs out there that require all different types of responsibilities and education. Working in the field of customer service, I have met most of the requirements from each job I researched online. I want to work in the field of communication and I know it is required that I have a Bacherlors degree and exceptional customer service skills and have knowledge about my job.ReferencesDaycare Assistant resourcesDavies, Faith. Day dish out Assistant Job Description EHow. EHow. Demand Media, 22 Dec. 2009. Web. 19 Jan. 2014. http//www.ehow.com/facts_5790737_day-care-assistant-job-description.htmlJob Not Found Indeed.com. Indeed.com. N.p ., n.d. Web. 19 Jan. 2014. http//www.indeed.com/viewjob?cmp=Doodle-Bugs-Children%27s-Centerst=Child+Carejk=c220f26e0c22377esjdu=PfqW7OX-Y30gm1KgHUU8l4rlETR0V6maUXSL9Dn0qzaLz8h-P_GYMqQakJ_0OjgHzv1wNooo0v2ri2iBDlHIvQ demolish ResourcesAbout SHRM. Login. N.p., n.d. Web. 19 Jan. 2014. http//www.shrm.org/TemplatesTools/Samples/JobDescriptions/Pages/CMS_001514.aspx Safeway Official Site. Safeway Official Site. N.p., n.d. Web. 19 Jan. 2014. http//www.safeway.com/IFL/Grocery/HomeCashier Job Description. How to Become a Cashier. N.p., n.d. Web. 19 Jan. 2014. http//www.snagajob.com/job-descriptions/cashier-2Medical Receptionist ResourcesMedical Receptionist Position Description. Jobpath.com Illnois, N.p., Web. 19 Jan. 2014 https//www.jobpath.com/medicalreceptionistCustomer Service Manager ResourcesCustomer Service Manager Job Description. Prospects.ac.uk. N.p., n.d. Web. 20 Jan. 2014. http//www.prospects.ac.uk/customer_service_manager_job_description.htmCustomer Service Manager. Job in Gl endale 91203, California US. N.p., n.d. Web. 20 Jan. 2014. Ecovacs Robotics Inc. http//jobview.monster.com/customer-service-manager-job-glendale-ca-us-128460946.aspxMajor Website Resources To Find JobsSearch Jobs for FREE with Monster. Search Jobs for FREE with Monster. N.p., n.d. Web. 20 Jan. 2014.http//promotion.monster.com/keywordjobsearch-new/?WT.srch=1WT.mc_n=olm_tm_srch_ggl_gen_slk_clickid=52fa51bf-8f42-fe09-033a-00003cc42730k_trackingid=9716314gclid=CMHsgLWAjLwCFQPZQgod73MAFA

Conservation of Races Essay Example for Free

Conservation of Races EssayThe United States of America, since its commencement, has been a melting pot of different nationalities. While the verge melting pot sounds forthcoming, this is not the case in reality. Many times cultures collide due their differences in ideology, culture, and geographical proximity. Such culture clashes rush marked the history of the United States. Race is usually sentiment of in the physical sense with difference in skin color, hair, facial features, and language. Although washoutcourse usually follows along physical lines, it is much more far reaching and extends into the social and cultural beliefs. In the past, the dominant crusade was to keep these beliefs separate, consequently increasing the feeling of racial unity and racism in society. History has shown us that man has used segregation as a method of not only keeping the peace, moreover also of keeping the purity of a backwash in tact. In 1897, an address to the black academy entitl ed The Conservation of Races, W. E. B. Dubois states The motility, then which we must seriously consider is this What is the real meaning of Race what has, in the past, been the law of race increment, and what less(prenominal)ons has the past history of race development to teach the rising Negro population?I thought the caliber of Dubois intelligence and boldness to ask the question was compelling. Throughout this essay I volition explore and illustrate how Dubois comes to answer the questions, which he asked his audience. I found it easier to dissect the complex question into three separate questions. First I will illustrate how Dubois defines race. Then I will boom where the basis of the law of race development is formulated. Finally, he answers the question what can lessons of past history of race development teach the rising Negro? W. E.B Dubois writes that he believes that the conservation of races is the cornerst angiotensin converting enzyme of keeping the Negro race pur e and intact. Thus, for him, race preservation is not backed only with racial motives, but to dish out society better itself as a whole. The history of the world is outlined by the histories of different groups and races. He states, If it be true the history of the world is the history, not of individuals, but of groups, not of nations, but of races, and he who ignores or seeks to override the race idea in human history ignores and overrides the central thought of history (pg.142).In The Conservation of Races Dubois stresses the importance of surveying the whole question of race. He criticizes a biological account of race. He claims that such an account is inadequate because it fails to explain both the wide variety of physical traits within a race and the physical likenesses sh bed by all humans. For example he states, Many criteria of race differences have in the past been proposed, as color, hair, cranial measurements and language. And manifestly in each of these respects differ astray (pg 142).Instead, Du Bois proposes a definition of race found on sociohistorical criteria that emphasized cultural and political loyalty. He defines race as a vast family of human beings, generally of common root and language, always of common history, traditions and impulses, who be both voluntarily and involuntarily striving together for the accomplishment of certain more or less vividly conceived rarefieds of life (pg. 142). I would have to agree with Dubois that race is a combination of language, traditions, color, impulses, common blood and ideals of life. This is extremely evident in the anatomy of the world.You can have people who are physically, spiritually, politically, socially, etc. precise different be members of the same race. Although the wonderful developments of human history teach that the grosser physical differences of color, hair and trick out go but a short way towards explaining the different roles which groups of men has played in serviceman Pr ogress, yet there are differences- subtle, delicate, and elusive, though they may be which have silently but unquestionably separated men into groups (pg 142). Here Du Bois suggest an ideal of the law of race development.He further adds, At all times, however, they have divided human beings into races, which, while they perhaps transcend scientific definition nerveless, are clearly defined to the eye of the Historian and Sociologist (pg. 142). I think and maybe Du Bois would agree that the idea of race is an outdated, invalid scientific concept used to categorize individuals and validate who is superior or inferior. As discussed in class I dont think racism will ever cease to exist, because the ideal of race is far too prevalent from individuals of all sizes, shapes, and colors. And focusing on the illusion of race will never solve the problem of racism.The only way to stop racism is to end the classification of individuals based on meaningless physical characteristics as a whole and celebrate diversity. Finally, he answers the third fragment to his complex what can the lessons of past laws of racial development teach rising Negro people. By respondent this question he attempts to motivate African Americans to create a recognizable culture and make a difference in the world. He believed that African Americans had potential. He thought that in order eliminate the problems African Americans were facing the focus must first be on boosting the African American culture.He states, As such, it is our duty to conserve our physical powers, our intellectual endowments, our spiritual ideals as a race we must make by race organization, by race solidarity, by race unity to the realization of the broader humanity which freely recognizes differences in men, but sternly deprecates inequality in their opportunities of development (pg. 145). Dubois also saw the need for one main intellectual entity, a Negro Academy. Dubois eloquently stated, for all these products of the Negro mind, which we may call a Negro Academy.Not only is all this necessary for positive advancements, it is absolutely imperative for negative demur (pg. 145). He also notes that the African race has not yet been able to share its message. He sates, For the development of Negro genius, of Negro literature and art, of Negro spirit Negroes inspired by the vast ideal, can take a crap out in its fullness the great message of humanity (pg. 144). In closing, races embody within themselves the answers modern-day societys problems. However, a better description of the status of the Negro message would be a work in progress.

The house of wisdom

The house of wisdomThe family of lightCase Study Al-Khwarizmi.Abu Jafar Al-Mansur was fetching no chances with his new imperial capital, capital of Iraq, for this was to be a city like no new(prenominal). The second Abbasid kaliph of the Muslims ordered his architects to mark the layout of the w alones of his proposed city, a perfect circle, in keeping with the geometric teachings of the khalifs beloved Euclid, the great Hellenic mathematician who lived in the fourth and third centuries B.C, and was specialized in geometry (Hayhurst). Twelve twelvemonths before incline began on the capital, al-Mansurs brother Saffah completed the overthrow of the Umayyad dynasty, which has risen to power in the Muslim world collar decades aft(prenominal) the death of the Prophet Muhammed in 632. Saffah, sent his forces under the Abbasids distinctive black banners to hunt down the be members of the House of the Umayyads. The only significant figure to escape alive was Prince Abd al-Rah worl d, who fled to North Africa before going on to establish Western Caliphate in southern Spain. However, the victory of the Abbasids, who effect it politically possible to declare their like a shot lineage to the Prophet through his paternal uncle Abbas, was less a blood dispute between an aging dynasty and an ambitious pretender that it was an extensive cultural revolution throughout the Islamic lands.Al-Mansurs young court was almost surrounded by established centers of Christian, Persian, and pagan learning on the other hand, he had to go spirit for one important element of what might be called Abbasid talented policy. At the caliphs invitation, an Indian scholarly charge skilled in the movements of the starts arrived in Baghdad bearing Hindi scientific texts, an important jumping-off point for primal Arab astronomy and mathematics. The Hindu sages understood how to solve equations based on trigonometric sine function and had devised promising ways to predict eclipses. Th e caliph ordered an official translation of the Hindu material into Arabic, part of an increasingly organized effort to absorb Persian and Indian knowledge. This same approach, accompanied by much archetype research was soon afterwards applied with the ancient learning of the Hellenics (Lyons).The Umayyads laid the ground figure for scientific inquiry, just much of their early focus was on questions of Islamic law and the practice of medicine, a field in which they, like their successors, relied heavily on Christian physicians from Syria and Persia. The Abbasid caliphs delibrately pushed back these boundaries to make more than room for the study of both philosophy and the hard learnings. According to the Arab historian Said al-Andalusi, who died in 1070, much of the credit for this goes to the founder of Baghdad in that respect was a surge in spirit and an awakening in intelligence. The first of this dynasty to cultivate science was the second caliph, Abu Jafar al-Mansur. He w as, in addition to his profound knowledge of logic and law, very interested in philosophy and observational astronomy he was fond of both and of the people who worked in these fields (Lyons). other chronicler notes that the caliph directed numerous foreign translations into Arabic, including classic works of Hindu, Persian, and Greek scholars, and set the direction for afterlife research. Once in possession of these throws, the universal read and studied them avidly. (Lyons)To host the vast scale of work needed to study, translate, and store the huge volume of Persian and Greek texts, al-Mansur established a royal program library modeled after those of the great Persian kings. Working space, administrative support, together with financial support were in any shell required for the small army of scholars who take up these tasks and then build on them in seminal and original ways. This was the origin of what became known as Bayt al Hikma or the House of Wisdom the collective entryal and imperial expression of early Abbasid intellectual ambition and official state policy. Overtime, the House of Wisdom came to take a translation bureau, a library and tidings repository, and an academy of scholars and intellectuals from across the empire. Its overriding function, however, was the safeguarding on priceless knowledge, a fact reflected in other terms applied at times by arab historians to set forth the project, much(prenominal) as the Treasury of the Books of Wisdom or simply the Treasury of Wisdom. Experts affiliated with the imperial institution staffed the caliphs observatory as well and took part in scientific experiments at his command. But the House of Wisdom also played an important role in the cultivation of Abbasid literary works (Lyons).Large sums of public funds were dedicated to the House of Wisdom and related projects of cultural and intellectual enrichment. Even diplomacy and on originator war, was harnessed to the drive for greater knowle dge. Abbasid delegations to the rival Byzantine court often conveyed requests for copies of valuable Greek texts, successfully securing works by Plato, Aristotle, Hippocrates, Galen, and Euclid a copy of Ptolemys astronomical masterpiece soon became famous among the Arabs. The potent ninth-century scholar and translator Hunaun ibn Ishaq provides a taste of the length to which the Arab sages would go to obtain necessary material, in this case a missing medical manuscript I myself searched with great zeal in quest of this book over Mesopotamia, all of Syria, Palestine and Egypt, until I came to Alexandria. I found nothing, except about half of it, in Damascus (Lyons).The caliphs and their officials were not the only ones behind this campaign. The effort became an integral feature of the Abbasid society itself and was supported enthusiastically by the fond and political elite, from game born princes to merchants, bankers, and military officers. Even the concubines of the caliphs we re known on occasion to contract with scholars for specialized translations. A former highwayman and childhood friend of Caliph al-Mamun, the seventh Abbasid witnessr, dark his own facility for astrology into vast political power and wealth he later fathered three children, known as the Sons of Musa, all of whom did original research in astronomy, mathematics, and engineering and generously funded other scholars and translators.Scholarships and other intellectual activities became an important means of social advancement, further breaking down what remained of the Arabs traditional hierarchy. They also promote competition for patronage among scholars from different traditions, primarily Arab and Persian, a phenomenon that ensured that high quality scientific and literary work would be carried out for centuries. The most skilled translator could earn huge sums of their work one was reputed to do been paid the weight of each completed manuscript in gold or rise to high office on the strength of their intellectual accomplishments. Without this institutional support, the considerable talents of the diverse scholars now under Abbasid rule would never consent united into a powerful intellectual movement.Over the course of 150 years, the Arabs translated all available Greek books of science and philosophy. Arabic replaced Greek as the universal language of scientific inquiry. high education became increasingly organized in the early ninth century, and most major Muslim cities feature some type of university. One such institution, al-Azhar mosque complex in Cairo, has been the seat of uninterrupted instruction for more than one thousand years. Scholars traveled great distances to study with the most celebrated masters, dotted throughout the empire. Travel, and the serial exposure to new experiences and new ways of thinking, was an important element of a scholars education in a society that retained great reverence for the spoken word other than face-to-face, how else could a learned man meet his colleagues and collect and debate their ideas?No one did more to advance the latest trends and then develop and popularize the results than the mathematician and astronomer Muhammad ibn Musa al-Khwarizmi. Born around 783, al-Khwarizmi was able to take full advantage of the social mobility and intellectual meritocracy that characterized early Abbasid scholarly life in Baghdad. Little is known of his exact origins, although his name suggests that he or his family originally came from Khwarazm. Al-Khwarizmis Muslim faith is made clear by the pious prefaces to some of his works, provided his descendants may have been Zoroastrians. Al-Khwarizmis years of greatest productivity corresponded with the reigns of the Abbasid caliph Al-Mamun and his two successors Al-Mutasem and Al-Wathiq. As a prominent researcher attached to al-Mamuns House of Wisdom, al-Khwarizmi went on to attain rare heights in such disciplines as astronomy, arithmetic, and algebra. He was considered at the head of the institution (Sayili).Al-Khwarizmi is known to be the author of the zij, a book containing astronomical tables. His first two tables were known as the Sindhind. The zij provided the Muslims with all the tools needed to locate the positions of the sun, the lunar month, and the five obvious planets. The zij was used to a great extent to regulate the five daily prayers and to mark the crescent moon which determines the start of the lunar month. Al-Khwarizmis Arabic text has been lost, but it survives in 12th century Latin translation. There exists the proof that the so-called Arabic numerals were conveyed to the West. For Muslims, The Book of Addition and Subtraction explained fully a system that was already in some use by the early ninth century, and within a little more than 100 years it had led to the discovery of ten-fold fractions. Actually, the book was called the Book of Addition and Subtraction to the Hindu Calculations, and this reveals t hat Muslims were open to many civilizations and they built their knowledge upon older civilizations and scientific discoveries. The Indians were the first to come up with the decimal place system of nine numerals and zero, apparently the system that we use today. Al-Khwarizmi used decimal fractions to find the root of numbers and later to calculate the value of Pi the ratio of a circle to its radius, correctly to a notable sixteen decimal places (Brezina).Nothing could reveal the real power and ability of Al-Khwarizmi more than his short work on algebra. The Book of Restoring and Balancing (Kitab al-jabr wal-muqabala) was the perfect guide and also the perfect gift to caliph al-Mamun and the Muslim society. The book was considered the fairst and most useful in arithmetic for the day-to-day matters. The book was referred to in cases of inheritance, legacies, trade, law-suits, and dealing among members of the society. Also, the book was consulted where measuring of lands, digging of canals, geometrical computations and other subjects were concerned. To fit with the Islamic rules of islam, Al-Khwarizmi include a simple algebraic operation that solves the inheritance problem for any size assets. Besides, the calculation of the Zakat, the annual religious tax, was included in the guide (Lyons).South Korea and Taiwan export more manufactured goods in two long time than Egypt in a year 35% of Cairenes live in slums in Saudi Arabia, up to 30% of people live in poverty. Since 1950 the Arab population has risen from 79m to 327m, but real wages and productivity have barely moved since 1970.Intellectual life is atrophying. More books are translated into Spanish in a year than have been translated into Arabic in the past 1,000, states the UNs Arab Human Development Report.The authors trace much of the regions problems back to Arab societys methods of child-rearing (the peremptory accompanied by the overprotective) which, they argue, affects how the child thinks by su ppressing questioning, exploration and initiative. All of which perfectly suits the Arab worlds leaders and corrupt bureaucratic elites. Should we care? Very much so. Already, poor economic opportunities, endemic corruption, education based on rote learning, state-sponsored Jew hatred, soaring youth populations and unemployment are a recipe for social catastrophe. Add the rise of radical Islam and the product of Al-Qaeda and the mix becomes something explosive. Paradoxically, the answer to the Arab worlds future lies in its past. A millennia ago Arab and Muslim thinkers, writers, scientists and doctors led an intellectual revolution that is still shaping our world. Without the pioneering work of the 9thcentury mathematician known as al-Khwarizmi, for example, thered probably be no computers. The legacies of Baghdads House of Wisdom and Al-Andalus prove there are no contradictions between Islam and intellectual innovation, the motor of any propellent society. The answer to the Arab worlds problems, say a growing number of modern Islamic thinkers and scholars, can be found in ijtihad. The word shares a root with jihad, meaning holy war or struggle. Jihad right away is often interpreted to mean military struggle in Iraq or Palestine, or even felo-de-se bombing. But jihad also means the spiritual and intellectual struggle for knowledge, for self-enlightenment.

Marketing Analysis of Food Company

Marketing compend of Food Company1.0 atomic number 20 Company (CC) is a wholesale company and has long term presence plan in Auckland, refreshful Zealand. They have invested lots of capital of launch a unsanded intersection point in a foodstuff. calcium Company leave behind be making flavored yogurt for growing kids and children. It has a unique produce melody which is currently in place. The company allow be offering large variety of flavors. It has calcium and early(a) vitamin and minerals in flavored yogurt.This report pass on look at the SWOT and PEST analysis whereby it helps to make growthion survive in the market. Moving on, it will go into depth the benefits of the new product in the market.In final report CC will try to launch successful product. Yummy kids will sprain a very trendy choice for childrens drinking milk and Calcium Company potently believes that this will become a very meaningful and profitable investment for the future of children in our societ y.1.0 ledger entryCC was opened in 2006 it was making milk only and then later diversified into flavored yogurt. Since it make huge profit over the years so they decided to make the other profits.They are incoming a new product in the market which is flavored yogurt. Their target market is kids 5-14 year old children. It has steep content of calciumObjectives are as followsTo meet first year sales projectionsTo grab market share within years time by 25%Plan to diversify other products in next five years time.3.0 Situation AnalysisMarketing learning helps managers to make better decisions just about their management such as market size and market share.3.1 Marketing InformationPie chart 1The above pie chart shows the market share of respective company.3.2 SWOT AnalysisStrengthHealthy productSkilful laboursWeaknessNew productOpportunitiesnew productThreatCompetitorsThe SWOT analysis illustrates S+T (3) and W+T (2) so the introduction of the new product is feasible.3.3 External E nvironment AnalysisPolitical and Legal factorGSTTaxIncome levelEconomic factorsInsurance rateSocial and pagan factorsHealthy and nutritiousTechnology factorsAvailability of resources and technologyAdvance technologysEnvironmental factors world(prenominal) warming, environmental issues. Changes in temperature can impact on many industries including dairy farming (U.K essays.com 2013).4.0 Segmentation system4.1 Segmentation VariablesIt looks at the cost which is involved in launching of the new product in the militant market.4.2 market segment profileThey are two competitors in market which is Fonterra and Goodman Fielder. At this stage they are very competitive in the market. So CC is trying to gain market share in the competitive market.5.0 Targeting StrategyThe market will target the competitors. The competitors are Fonterra and Goodman Fielder. This market looks at the age collection 5-14 years old. This age group needs calcium and protein in their diet for growth.5.1 Rational and StrategyCC will have differentiated product in the market for everyone.6.0 PositioningThe above diagram shows where delectable kids places it price which is at c.7.0 outputThe above yummy kids will attract the upkeep of kids because its so color and they name speaks.7.1 Product ClassificationExisting Milk productExisting Yogurt productCalciumFruity yogurtIced coffeeMeadow fresh7.2 Product Line and MixCC main product is milk which is the core base of the business later moved ahead with skim off and diet milk and introducing drinking chocolate milk. CC company has a reasonable variety of product mix to present their retailers and customers also intend to introduce plain and fruity yoghurt in future.7.3 Product Branding, Packaging and LabellingLabeling there is bears photo on the package. It will contain the ingredients and contents on the container.8.0 promotionCC will have billboards, magazines and posters in dairy shops.8.1 ObjectivesTo attract attention of the customer s in the market.8.2 Promotion MixThe primary objectives of the milk product yummy kids are to firmly establish CC companys marker positioning as well as development strategies to the target market. Therefore objectives of advertising the yummy kids yoghurt areIncrease awareness enlighten the importance of Protein Calcium in growing kidsProvide information about the productLet the customers be aware that CC company is 100% New Zealand owned8.3 AdvertisingCC will advertise their product on T.V at around children program time.8.4 gross sales PromotionIt will be promoted on TV channels in order to attract the attention of the customers.9.0 PricingCC will allocate its price at low due its a new product in the market.9.1Pricing ObjectivesMaximize profitGain market share9.2 Pricing methodHence, the cost of each tub of yummy kidsMaterial$0.10Processing cost$0.10Labour cost$0.10 totality Cost$0.30Profit margin $0.20Add GST$0.10Total cost of a tub of yogurt will be $0.70.10.0 Distribution1 0.1 Distribution channelsWholesalers will deliver the product to retailers and then customers will sully the product from the retailer.10.2 Factors affecting distribution channelThe factors which might affect could be cost of logistic discussion section or they may not arrive on time to deliver the product.10.3 Distribution intensityIt will be distributed to count down, packnsave and other diary stores.11.0 Control Systems11.1 BudgetingCC company has budget set for their new product yummy kids. Company will focus on their budget to cater for the new product. under is the sample budget of launching new productExpensesMaterials$20000Processing cost$1500Labour cost$15000 primed(p) costsMachines$1000012.0 ETHICS AND SOCIAL RESPONSIBILTTY1. Packaging will be biodegradable2. Product will be thoroughly tested before introducing in the market.13.0 ConclusionIn conclusion, Calcium is added to fruity yogurt in countries which is very popular with kids. Further research was also carried out on the population of Auckland especially focusing on the kids population (UK.Essay.com, 2013).This report does not reveal any information of CC Companys customers and their buying habits who live across New Zealand where yummy kids can be distributed to retails to increase market share and generate return on investment.14.0 Reference ListStatistics New Zealand. (2011). dairy Product Manufacturing Retrieved from http//businesstoolbox.stats.govt.nz/IndustryProfilerViewProfile.aspx?ProfileID=CC131Statistics New Zealand. (2012). National Population Estimates June 2012 Quarter. Retrieved from http//www.stats.govt.nz/browse_for_stats/population/estimates_and_projections/NationalPopulationEstimates_HOTPJun12qtr.aspxThomadsen, R. (2007). Product Positioning and Competition The Role of localization of function in the Fast Food Industry. Marketing Science, pp. 792-792-804. Retrieved from http//ezproxy.aut.ac.nz/login?url=http//search.proquest.com/docview/212253097?accountid=8440